Sweet Me Up's Privacy Statement
Last Updated: December 1, 2024
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We may use certain third-party web analytics services to help us understand and analyze how visitors use our Services and to serve advertisements on our behalf across the Internet. We have implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. We may use cookies and other identifiers to deliver advertisements, create a profile of you, measure your interests, personalize content, and detect your demographics, location, or device. For more information on how Google Analytics uses data, visit www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit www.google.com/settings/ads/ and tools.google.com/dlpage/gaoptout/.
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Our5c6 b62Services5c6 b62are5c6 b62not5c6 b62intended5c6 b62for5c6 b62children,5c6 b62and5c6 b62we5c6 b62do5c6 b62not5c6 b62knowingly5c6 b62collect5c6 b62personal5c6 b62information5c6 b62from5c6 b62children.5c6 b62If5c6 b62we5c6 b62become5c6 b62aware5c6 b62that5c6 b62we5c6 b62have5c6 b62collected5c6 b62personal5c6 b62information5c6 b62from5c6 b62a5c6 b62child,5c6 b62we5c6 b62will5c6 b62delete5c6 b62it5c6 b62in5c6 b62accordance5c6 b62with5c6 b62applicable5c6 b62law. As5c6 b62a5c6 b62supplement5c6 b62to5c6 b62the5c6 b62other5c6 b62information5c6 b62provided5c6 b62throughout5c6 b62this5c6 b62Privacy5c6 b62Policy,5c6 b62we5c6 b62provide5c6 b62the5c6 b62following5c6 b62additional5c6 b62information5c6 b62as5c6 b62a5c6 b62notice5c6 b62to5c6 b62consumers5c6 b62in5c6 b62California,5c6 b62Colorado,5c6 b62Connecticut,5c6 b62Oregon,5c6 b62Texas,5c6 b62and5c6 b62Utah5c6 b62and5c6 b62Virginia.5c6 b62We5c6 b62maintain5c6 b62separate5c6 b62notices5c6 b62for5c6 b62California5c6 b62employees5c6 b62and5c6 b62job5c6 b62applicants. How5c6 b62and5c6 b62Why5c6 b62We5c6 b62Collect5c6 b62Personal5c6 b62Information.5c6 b62SMU5c6 b62may,5c6 b62and5c6 b62in5c6 b62the5c6 b62previous5c6 b62twelve5c6 b62(12)5c6 b62months,5c6 b62has5c6 b62collected5c6 b62and5c6 b62used5c6 b62the5c6 b62following5c6 b62categories5c6 b62of5c6 b62personal5c6 b62information:
Identifiers, including name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers
Directly from you Automatically when you use our Services Advertising networks Internet service providers Data analytics providers Social networks
Vendors that help us to fulfill and deliver orders, process payments, support our promotions, contests, gift cards, loyalty programs, and sweepstakes, and provide communications, marketing or other services on our behalf
Processing your purchases of or requests for products or
services
Communicating with you
To support our contests, promotions, loyalty programs, coupons,
and sweepstakes
Customer service Marketing and advertising
To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes
To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries
Detecting, investigating, or protecting against malicious, deceptive, fraudulent or illegal activity
Tailoring our content or otherwise personalizing the Services
Personal records, including name, signature, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit or debit card number, other financial information (including gift cards) This category includes the information described in Cal. Civ. Code § 1798.80(e).
Directly from you Automatically when you use our Services Advertising networks Internet service providers Data analytics providers Social networks
Vendors that help us to fulfill and deliver orders, process payments, support our promotions, contests, gift cards, loyalty programs, and sweepstakes, and provide communications, marketing or other services on our behalf
Processing your purchases of or requests for products or services
Communicating with you
Supporting our contests, promotions, loyalty programs, coupons, and sweepstakes
Customer service Marketing and advertising
To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes
To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries
Detecting, investigating, or protecting against malicious, deceptive, fraudulent or illegal activity
Tailoring our content or otherwise personalizing the Services
Characteristics of protected classifications, including gender, age, and date of birth
Directly from you
Our affiliated brands and companies Data analytics providers Data brokers Communicating with you
To support our contests, promotions, loyalty programs, coupons, and sweepstakes
Marketing and advertising
To better understand how users access and use the Services, to improve the Services, to respond to user desires and preferences, and for other research and analytical purposes
Customer service
To help maintain the safety, security, and integrity of our Services, databases and other technology assets, as well as your account, orders, and deliveries
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Commercial information, including records of products or services purchased,
obtained, or considered, or other purchasing or consuming
histories or tendencies
Directly from you Automatically when you use our Services Advertising networks Data analytics providers Social networks
Vendors that help us to fulfill and deliver orders, process
payments, support our promotions, contests, gift cards, loyalty
programs, and sweepstakes, and provide communications, marketing
or other services on our behalf
Processing your purchases of or requests for products or
services
Communicating with you
Supporting our contests, promotions, loyalty programs, coupons,
and sweepstakes
Customer service Marketing and advertising
Tailoring our content or otherwise personalizing the
Services
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Internet or other electronic network activity
information, including browsing history, search history, and information
regarding interactions with our websites, applications, or
advertisements
Directly from you Automatically when you use our Services Advertising networks Internet service providers Data analytics providers Social networks
Vendors that help us to fulfill and deliver orders, process
payments, support our promotions, contests, gift cards, loyalty
programs, and sweepstakes, and provide communications, marketing
or other services on our behalf
To better understand how users access and use the Services, to
improve the Services, to respond to user desires and
preferences, and for other research and analytical
purposes
To help maintain the safety, security, and integrity of our
Services, databases and other technology assets, as well as your
account, orders, and deliveries
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Marketing and advertising
Tailoring our content or otherwise personalizing the
Services
Customer service
Geolocation data, including the location of the consumer inferred from IP
address or mobile app usage
Automatically when you use our Services Advertising networks Internet service providers Data analytics providers Social networks
Vendors that help us to fulfill and deliver orders, and provide
communications, marketing or other services on our behalf
Processing your purchases of or requests for products or
services
Customer service Marketing and advertising
To better understand how users access and use the Services, to
improve the Services, to respond to user desires and
preferences, and for other research and analytical
purposes
To help maintain the safety, security, and integrity of our
Services, databases and other technology assets, as well as your
account, orders, and deliveries
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Tailoring our content or otherwise personalizing the
Services
Audio, electronic, visual, thermal, olfactory, or similar
information, including recorded phone calls and in-store video
surveillance
Directly from you
Automatically when you use our Services. For example, if you
interact with us by phone or video
Processing your purchases of or requests for products or
services
Customer service
To better understand how users access and use the Services, to
improve the Services, to respond to user desires and
preferences, and for other research and analytical
purposes
To help maintain the safety, security, and integrity of our
Services, databases and other technology assets, as well as your
account, orders, and deliveries
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Professional or employment-related information
Directly from you
Supporting our contests, promotions, loyalty programs, coupons,
and sweepstakes
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Inferences reflecting a person’s preferences, characteristics,
psychological trends, predispositions, behavior, attitudes, intelligence, abilities, aptitudes
Inferred from other categories of personal information we
collect
Data analytics providers Our affiliated brands and companies
To better understand how users access and use the Services, to
improve the Services, to respond to user desires and
preferences, and for other research and analytical
purposes
Tailoring our content or otherwise personalizing the
Services
Marketing and advertising
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Among the categories of personal information listed above, the following
categories of personal information we collect may be considered “sensitive”
under some state privacy laws:
Personal information that reveals a consumer’s precise
geolocation (location within a radius of 1,850 feet)
Through our mobile applications
Helping you locate a SMU location
Improving your customer experience Marketing and advertising
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
In addition to the purposes described above, we may use and disclose any
category of personal information or sensitive personal information we collect
to comply with law, cooperate with and respond to law enforcement requests,
or as otherwise required by applicable law, court order, or governmental
regulations; to maintain appropriate records for internal administrative purposes;
to protect our rights and interests, to resolve any
disputes, to enforce this Policy or any of our other policies, to protect the rights
or property of another, or to prevent harm; and to evaluate or conduct a merger, sale,
or other acquisition of some or all of our organization or its assets.
Our Retention of Personal Information. We keep the categories
of personal information described above for as long as necessary or permitted for the purposes
described in this Policy or otherwise authorized by law. More details about our retention practices are set forth
above.
Disclosure of Personal Information. The following charts summarize how we disclose
personal information. Although we do not sell personal information in exchange for money, some of
the ways in which we share personal information for advertising or disclose personal information to
our affiliated brands may be considered "sales" or "sharing" under some state privacy
laws. We do not have actual knowledge that we sell or share the personal information of anyone under 16 years of age.
The first chart below shows the categories of personal information that we share for purposes of targeted / cross-context
behavioral advertising or otherwise "sell" for non-monetary consideration. The second chart describes the categories of
personal information we disclose for a business or commercial purpose.
Sales and Sharing of Personal Information
Identifiers Our affiliated brands and companies Advertising partners and social media platforms
Analytics, data strategy, consultation on, development or
improvement of products and services, marketing, advertising,
and related services for the benefit of Focus Brands and its
affiliated companies, and brands
Co-marketing, ad targeting, remarketing, and customized
advertising content
Personal records Our affiliated brands and companies Advertising partners and social media platforms
Analytics, data strategy, consultation on, development or
improvement of products and services, marketing, advertising,
and related services for the benefit of Focus Brands and its
affiliated companies, and brands
Co-marketing, ad targeting, remarketing, and customized
advertising content
Characteristics of protected classifications Our affiliated brands and companies Advertising partners and social media platforms
Analytics, data strategy, consultation on, development or
improvement of products and services, marketing, advertising,
and related services for the benefit of Focus Brands and its
affiliated companies, and brands
Co-marketing, ad targeting, remarketing, and customized
advertising content
Commercial information Our affiliated brands and companies Advertising partners and social media platforms
Analytics, data strategy, consultation on, development or
improvement of products and services, marketing, advertising,
and related services for the benefit of Focus Brands and its
affiliated companies, and brands
Co-marketing, ad targeting, remarketing, and customized
advertising content
Internet or other electronic network activity information
Our affiliated brands and companies Advertising partners and social media platforms
Analytics, data strategy, consultation on, development or
improvement of products and services, marketing, advertising,
and related services for the benefit of Focus Brands and its
affiliated companies, and brands
Co-marketing, ad targeting, remarketing, and customized
advertising content
Geolocation Data Our affiliated brands and companies Advertising partners and social media platform
Analytics, data strategy, consultation on, development or
improvement of products and services, marketing, advertising,
and related services for the benefit of Focus Brands and its
affiliated companies, and brands
Co-marketing, ad targeting, remarketing, and customized
advertising content
Professional or employment-related information Our affiliated brands and companies Inferences Our affiliated brands and companies
Analytics, data strategy, consultation on, development or
improvement of products and services, marketing, advertising,
and related services for the benefit of Focus Brands and its
affiliated companies, and brands
Co-marketing, targeted advertising, remarketing, and customized advertising content
Disclosures for a Business or Commercial Purpose
Personal Information
Identifiers Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Processing your purchases of or requests for products or
services
Performing services on our behalf (e.g., fulfilling and
delivering orders, processing payments, supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, and providing communications, technical,
analytical, web hosting, cloud hosting and mobile application
support, or other services on our behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Short-term, transient use, including, but not limited to,
non-personalized advertising
Auditing, related to ad impressions
Ensuring security and integrity of personal information
Debugging to identify and repair errors that impair existing
intended functionality
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Personal records Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Processing your purchases of or requests for products or
services
Performing services on our behalf (e.g., fulfilling and
delivering orders, processing payments, supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, and providing communications, technical,
analytical, web hosting, cloud hosting and mobile application
support, or other services on our behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Short-term, transient use, including, but not limited to,
non-personalized advertising
Auditing, related to ad impressions
Ensuring security and integrity of personal information
Debugging to identify and repair errors that impair existing
intended functionality
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Characteristics of protected classifications Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Performing services on our behalf (e.g., fulfilling and
delivering orders, processing payments, supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, and providing communications, technical,
analytical, web hosting, cloud hosting and mobile application
support, or other services on our behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Short-term, transient use, including, but not limited to,
non-personalized advertising
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Commercial information Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Processing your purchases of or requests for products or
services
Performing services on our behalf (e.g., fulfilling and
delivering orders, processing payments, supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, and providing communications, technical,
analytical, web hosting, cloud hosting and mobile application
support, or other services on our behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Short-term, transient use, including, but not limited to,
non-personalized advertising
Auditing, related to ad impressions
Ensuring security and integrity of personal information
Debugging to identify and repair errors that impair existing
intended functionality
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Internet or other electronic network activity information
Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Processing your purchases of or requests for products or
services
Performing services on our behalf (e.g., fulfilling and
delivering orders, processing payments, supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, and providing communications, technical,
analytical, web hosting, cloud hosting and mobile application
support, or other services on our behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Short-term, transient use, including, but not limited to,
non-personalized advertising
Auditing, related to ad impressions
Ensuring security and integrity of personal information
Debugging to identify and repair errors that impair existing
intended functionality
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Geolocation data Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Processing your purchases of or requests for products or
services
Performing services on our behalf (e.g., fulfilling and
delivering orders, processing payments, supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, and providing communications, technical,
analytical, web hosting, cloud hosting and mobile application
support, or other services on our behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Short-term, transient use, including, but not limited to,
non-personalized advertising
Auditing, related to ad impressions
Ensuring security and integrity of personal information
Debugging to identify and repair errors that impair existing
intended functionality
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Audio, electronic, visual, thermal, olfactory, or similar
information
Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Performing services on our behalf (e.g., providing
communications, technical, analytical, web hosting, cloud
hosting and mobile application support, or other services on our
behalf)
Debugging to identify and repair errors that impair existing
intended functionality
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Professional or employment-related information Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Performing services on our behalf (e.g., supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, or other services on our behalf)
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Inferences Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Performing services on our behalf (e.g., providing
communications, technical, analytical, web hosting, cloud
hosting and mobile application support, or other services on our
behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Auditing, related to ad impressions
Ensuring security and integrity of personal information
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
Sensitive Personal Information
Personal information that reveals a Social Security, driver’s
license, state identification card, or passport number
Our affiliated brands and companies
Service providers that we use to support our business and
operations
Services performed on our behalf (e.g., providing
communications, cloud hosting, and other support relationships)
Ensuring security and integrity of personal information
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent, or illegal activity
Precise geolocation Our affiliated brands and companies
Service providers that we use to support our business and
operations
Professional advisors, external auditors, and government
bodies
Processing your purchases of or requests for products or
services
Performing services on our behalf (e.g., fulfilling and
delivering orders, processing payments, supporting our
promotions, contests, gift cards, loyalty programs, and
sweepstakes, and providing communications, technical,
analytical, web hosting, cloud hosting and mobile application
support, or other services on our behalf)
Providing advertising and marketing services (except for
cross-context behavioral advertising)
Short-term, transient use, including, but not limited to,
non-personalized advertising
Auditing, related to ad impressions
Ensuring security and integrity of personal information
Debugging to identify and repair errors that impair existing
intended functionality
Detecting, investigating, or protecting against malicious,
deceptive, fraudulent or illegal activity
California Privacy Rights
If you are a California resident who interacts with us who interacts with
us as a consumer, vendor, or business
contact (collectively “California residents”), you have the right to submit
requests relating to your personal information in accordance with the California
Consumer Privacy Act (“CCPA”) and other California privacy laws.
Right to Opt Out of Sales and Sharing. You have the right to direct us not to sell or share
your personal information. To opt out of the sale or sharing of personal information through tracking technologies
such as cookies and pixels, please go to the Your Privacy Choices link in the cookie banner or the footer of the
website where you want to opt out. If you wish to opt out of offline sale or sharing of your personal information,
you may submit an opt-out request by clicking here, or by
calling our toll-free at 1-210-797-2228. If you choose to use the Global Privacy
Control (GPC) browser signal, or any other opt-out preference signal, you will be opted out of online, cookie-based
sales and sharing of personal information associated with the browser for which you have enabled the signal. If you
use multiple browsers or devices, you will need to activate the signal for each one that you use.
Right to Know. You have the right to know:
Deletion. You have the right to request that we delete personal information that we
collected from you, subject to certain exceptions. In response, we will
delete, and instruct any applicable service providers or contractors to
delete, your personal information, unless an exception applies. Where we
use deidentification to satisfy a deletion request, we commit to
maintaining and using the information in deidentified form and will not
attempt to reidentify the information.
Correction. If you believe that personal information we maintain about you is
inaccurate, you may submit a request for us to correct that information.
Upon receipt of a verifiable request to correct inaccurate personal
information, we will use commercially reasonable efforts to correct the
information as you direct.
Right to Limit Use and Disclosure of Sensitive Personal Information. You may direct us to limit the use and disclosure of your sensitive
personal information to uses/disclosures that are reasonably necessary to
provide our goods and services, or as needed: to ensure security and
integrity; to prevent fraud or illegal activity; for physical safety; for
short-term, transient use, including for non-personalized advertising; to
perform services on behalf of the business; and to verify or maintain the
quality or safety of a service or device owned, manufactured, manufactured
for, or controlled by us, and to improve, upgrade, or enhance such
services or devices.
Non-Discrimination Rights. You have the right not to be
discriminated against for exercising your CCPA rights. This means that,
consistent with California law, we will not deny providing our products or
services to you, charge you different prices or provide a different level or
quality of products or services to you unless those differences are related
to the value of your personal information.
How to Submit a Privacy Rights Request. You can submit
your request using the online request form found
here or by calling
our toll-free CCPA Request Hotline at 1-210-797-2228 You are not required to
create an account with us to submit a request.
Only you, or someone you authorize to act on your behalf, may make a
request related to your personal information. If you designate an
authorized agent to make a request on your behalf, you will still need to
verify your identity directly with us before your request can be
processed. An authorized agent may submit a request on your behalf using
the webform or phone number listed above.
Certain CCPA privacy rights requests are subject to a verification process.
If you submit a request to know, request to delete, or request to correct,
you will be asked to log into your account or to provide 2-3 pieces of personal
information that we will match against our records to verify your identity. We will
not fulfill a CCPA privacy rights request unless we have been provided sufficient
information for us to reasonably verify that the requestor is the person about whom
we collected the personal information or that person’s authorized agent. Please follow
any instructions provided and promptly respond to any follow-up inquiries so that we may
confirm your identity.
Our Financial Incentive Offers. From time to time, we offer coupons,
specials, or other discounts to consumers who have opted-in to the receipt of promotional
communications from us by providing us with certain personal information, such as an email
address or a phone number. Occasionally, we also offer consumers the opportunity to enter
contests and sweepstakes. Consumers who share certain personal information with us by entering
have a chance to win the contest or sweepstake. Each contest or sweepstake is governed by its own
terms, and the specific financial incentive offered will be detailed in such terms.
Consumers may also join our free rewards program, My SMU Rewards. You
will be enrolled in our rewards program only after you provide prior
opt-in consent. Participation in our rewards program gives consumers the
opportunity to accrue points with qualifying purchases that can be
redeemed for rewards.
Material Terms of Our Financial Incentive Offers
When we offer coupons, specials, or other discounts that may be deemed a financial incentive,
the offer will include an explanation of its material terms. The nature and value of any such
offer or financial incentive may differ depending on the benefit provided and what information
we collect. Most financial incentives that we offer will involve one or more of the following
categories of personal information: identifiers, personal records, commercial information
(such as purchase records), and inferences.
Our rewards program is subject to our
Terms and Conditions. The My SMU Rewards program collects
the following categories of personal information: identifiers (such as name and email address),
personal records (such as telephone number), characteristics or protected classifications under
California or federal law (such as gender), commercial information (such as purchase records),
professional or employment-related information, and inferences.
Financial Incentive Offer Opt-In Consent and Right to Withdraw
Participation in our financial incentives, including the My SMU Rewards program, requires
your prior opt-in consent. You can opt-in to participate in our financial incentives by
checking the opt-in box when you sign up for an account, or by entering a contest or
sweepstakes we sponsor. You may opt out of marketing emails at any time by following the
opt-out instructions contained in any marketing email we send to you.
Similarly, you may withdraw from our rewards program by deleting or
deactivating your account through the website. Please see our
for instructions.
If you delete your profile, you will lose any points, rewards, and offers
that have accrued.
Our Good Faith Valuation of California Consumers’ Personal
Information
Our offers and financial incentives may be individualized to each consumer, or a group
of consumers, based on one or more factors. Nonetheless, each offer or financial incentive
related to the collection, retention, and other use of your personal information is based
upon our reasonable determination of the estimated value of such information, which takes
into consideration, without limitation, estimates regarding the anticipated revenue generated
from such information, the anticipated expenses which might be incurred in the collection,
storage, and use of such information in the operation of our business, and other relevant
factors related to the estimated value of such information to our business, as permitted under
the CCPA. Thus, the value of a consumer’s personal information will depend on the specific offer
or financial incentive. With respect to the My SMU Rewards program, we treat the value of
consumer data collected through the program as the equivalent of relevant expenses related to
the collection and retention of consumer’s personal information as part of the program.
California’s Shine the Light Law. California consumers may ask SMU to provide them with (i) a list of
certain categories of personal information that we have disclosed to third parties for their direct
marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third
parties. California consumers may make one such request per calendar year.
To make this request, you may contact SMU at
Email Address or send a letter
to 5620 Glenridge Drive NE, Atlanta, GA 30342. In your request, please state that you are a California consumer making a
request under California’s Shine the Light Law and provide a current California mailing address for our
response. Please allow up to thirty (30) days for a response. SMU reserves its right not to respond to
such requests submitted to addresses other than those specified in this paragraph.
Please note that rights under the CCPA and California’s Shine the Light law must be exercised separately.
Privacy Rights for Consumers in Covered States Other Than California
If you are a consumer who lives in Colorado, Connecticut, Oregon, Texas, Utah or Virginia, you have the
right to submit certain requests relating to your personal information as described below. To exercise
your rights, please submit a request through our webform or call us
at 1-210-797-2228. To opt
out of targeted advertising, go to the Your Privacy Choices link in the cookie banner or the footer of the
website where you want to opt out. Please note that we may need to authenticate your identity before
your request can be processed. For authentication, you will be asked to log into your account or to
provide 2-3 pieces of personal information that we will match against our records.
Right to Access and Data Portability.
You have the right to confirm whether we are processing your
personal information, to access your personal information, and to obtain a copy of personal information
you provided to us in a portable format. Oregon consumers may also request a list of third parties to
which we disclosed personal information.
Right to Correct.
You have the right to request that we correct inaccuracies in your personal information,
taking into account the nature of the personal information and our purposes for processing it.
Right to Delete.
You have the right to request that we delete your personal information, subject to
exceptions
Right to Opt Out.
You have the right to opt out of the following uses of your personal information: (a)
targeted advertising; (b) the sale of personal information; and (c) profiling in furtherance of decisions
that produce legal or similarly significant effects concerning your economic situation, health, personal
preferences, interests, reliability, behavior, location, or movements. We do not sell personal information
in exchange for money or engage in practices that qualify as profiling producing legal or similarly
significant effects under applicable state privacy laws. To opt out of targeted advertising and/or non-
monetary “sales” of personal information, please submit a request as outlined above. If you choose to
use a browser-based opt-out signal, such as the Global Privacy Control, you will be opted out of cookie-
based sales or sharing of personal information and will need to turn it on for each browser you use. If
you are an authorized agent submitting an opt-out request on behalf of a consumer where allowed by
law, please follow the instructions provided above and within our webform. We use commercially
reasonable efforts to authenticate the identity of the consumer to whom the request relates and the authorized agent’s authority to act on the consumer’s behalf.
Right to Appeal.
Sometimes we are unable to process requests relating to your personal information, in
which case, your request will be denied. If your privacy rights request has previously been denied by us
and you believe we denied it in error, you may appeal for reconsideration of your request using our webform.
Please note that if you make a privacy rights request, we will retain a record of your request for
recordkeeping purposes. Loyalty Program Disclosures for Colorado Residents
The purpose of this section is to notify Colorado consumers about how we use personal information in
connection with our loyalty program, My SMU Rewards. You have the right to delete your personal
information associated with your My SMU Rewards account; however, if you delete your personal
information, we will be unable to link your rewards to your account, and therefore you will be unable to
receive benefits from the program.
Identifiers
Personal records
Gender
Personal records
Commercial information/purchase records
Inferences
Advertising Partners
Loyalty Program Partners as Described Below
The chart below identifies our loyalty program partners, and the program benefits provided by each partner.
Points, discounts, and other rewards associated with the My SMU Rewards program
Partner Businesses
Enhanced or additional rewards or discounts
AARP
Enhanced or additional rewards or discounts for AARP members
For more information about how we process your personal information, please click here. Additional Information for Nevada Residents
Nevada law provides residents the right to opt out of the “sale” of “covered information”
to third parties, including but not limited to name, address, social security number, telephone
number, email address, and other information through which a person may be contacted. Our uses of
your personal information are not sales under Nevada law. If you have any questions or if you would
like to receive notice by email in the event we should engage in “sales” of personal information under
Nevada law in the future, please contact us using the contact information provided below.
INTERNATIONAL USERS
SMU is based in the United States. If you are using our Services outside
the United States, please be aware that personal information we obtain
about you may be transferred to and processed in the United States or
other jurisdictions outside your own. Your personal information may be
accessible by public authorities where it is processed. By using our
Services and providing your personal information, you acknowledge that
your personal information may be transferred to and processed in
jurisdictions other than your own. Please be aware that the data
protection laws and regulations that may apply to your personal
information transferred to the United States or other countries may be
different from the laws in your country of residence.