Sweet Me Up's Privacy Statement

Last Updated: December 1, 2024

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• California residents please click here for our Notice at Collection under the California Consumer Privacy Act and here to learn about our financial incentive offers.
• Colorado, Connecticut, Oregon, Texas, Utah, and Virginia residents please click here to learn more about your privacy rights.

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We may use certain third-party web analytics services to help us understand and analyze how visitors use our Services and to serve advertisements on our behalf across the Internet. We have implemented Google Analytics Advertising features such as dynamic remarketing, interest-based advertising, audience targeting, behavioral reporting, demographics and interests reporting, user segment analysis, device reporting, display advertising, and video ads reporting. We may use cookies and other identifiers to deliver advertisements, create a profile of you, measure your interests, personalize content, and detect your demographics, location, or device. For more information on how Google Analytics uses data, visit www.google.com/policies/privacy/partners/. To opt out of Google Analytics cookies, visit www.google.com/settings/ads/ and tools.google.com/dlpage/gaoptout/.

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HOW WE USE YOUR INFORMATION

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Among the categories of personal information listed above, the following categories of personal information we collect may be considered “sensitive” under some state privacy laws:

In addition to the purposes described above, we may use and disclose any category of personal information or sensitive personal information we collect to comply with law, cooperate with and respond to law enforcement requests, or as otherwise required by applicable law, court order, or governmental regulations; to maintain appropriate records for internal administrative purposes; to protect our rights and interests, to resolve any disputes, to enforce this Policy or any of our other policies, to protect the rights or property of another, or to prevent harm; and to evaluate or conduct a merger, sale, or other acquisition of some or all of our organization or its assets.

Our Retention of Personal Information. We keep the categories of personal information described above for as long as necessary or permitted for the purposes described in this Policy or otherwise authorized by law. More details about our retention practices are set forth above.

Disclosure of Personal Information. The following charts summarize how we disclose personal information. Although we do not sell personal information in exchange for money, some of the ways in which we share personal information for advertising or disclose personal information to our affiliated brands may be considered "sales" or "sharing" under some state privacy laws. We do not have actual knowledge that we sell or share the personal information of anyone under 16 years of age.

The first chart below shows the categories of personal information that we share for purposes of targeted / cross-context behavioral advertising or otherwise "sell" for non-monetary consideration. The second chart describes the categories of personal information we disclose for a business or commercial purpose.

Sales and Sharing of Personal Information

Disclosures for a Business or Commercial Purpose

California Privacy Rights

If you are a California resident who interacts with us who interacts with us as a consumer, vendor, or business contact (collectively “California residents”), you have the right to submit requests relating to your personal information in accordance with the California Consumer Privacy Act (“CCPA”) and other California privacy laws.

Right to Opt Out of Sales and Sharing. You have the right to direct us not to sell or share your personal information. To opt out of the sale or sharing of personal information through tracking technologies such as cookies and pixels, please go to the Your Privacy Choices link in the cookie banner or the footer of the website where you want to opt out. If you wish to opt out of offline sale or sharing of your personal information, you may submit an opt-out request by clicking here, or by calling our toll-free at 1-210-797-2228. If you choose to use the Global Privacy Control (GPC) browser signal, or any other opt-out preference signal, you will be opted out of online, cookie-based sales and sharing of personal information associated with the browser for which you have enabled the signal. If you use multiple browsers or devices, you will need to activate the signal for each one that you use.

Right to Know. You have the right to know:

1. The categories of personal information we have collected about you, including:
   1. The categories of sources from which the personal information was collected
   2. Our business or commercial purposes for collecting (or selling or sharing—if applicable) your personal information
   3. The categories of recipients to which we disclose personal information
   4. The categories of personal information about you that we sold, and for each category identified, the categories of third parties to which we sold that particular category of personal information; and
   5. The categories of personal information that we disclosed for a business purpose, and for each category identified, the categories of recipients to which we disclosed that particular category of personal information.
2. The specific pieces of personal information we have collected about you.

Deletion. You have the right to request that we delete personal information that we collected from you, subject to certain exceptions. In response, we will delete, and instruct any applicable service providers or contractors to delete, your personal information, unless an exception applies. Where we use deidentification to satisfy a deletion request, we commit to maintaining and using the information in deidentified form and will not attempt to reidentify the information.

Correction. If you believe that personal information we maintain about you is inaccurate, you may submit a request for us to correct that information. Upon receipt of a verifiable request to correct inaccurate personal information, we will use commercially reasonable efforts to correct the information as you direct.

Right to Limit Use and Disclosure of Sensitive Personal Information. You may direct us to limit the use and disclosure of your sensitive personal information to uses/disclosures that are reasonably necessary to provide our goods and services, or as needed: to ensure security and integrity; to prevent fraud or illegal activity; for physical safety; for short-term, transient use, including for non-personalized advertising; to perform services on behalf of the business; and to verify or maintain the quality or safety of a service or device owned, manufactured, manufactured for, or controlled by us, and to improve, upgrade, or enhance such services or devices.

Non-Discrimination Rights. You have the right not to be discriminated against for exercising your CCPA rights. This means that, consistent with California law, we will not deny providing our products or services to you, charge you different prices or provide a different level or quality of products or services to you unless those differences are related to the value of your personal information.

How to Submit a Privacy Rights Request. You can submit your request using the online request form found here or by calling our toll-free CCPA Request Hotline at 1-210-797-2228 You are not required to create an account with us to submit a request.

Only you, or someone you authorize to act on your behalf, may make a request related to your personal information. If you designate an authorized agent to make a request on your behalf, you will still need to verify your identity directly with us before your request can be processed. An authorized agent may submit a request on your behalf using the webform or phone number listed above.

Certain CCPA privacy rights requests are subject to a verification process. If you submit a request to know, request to delete, or request to correct, you will be asked to log into your account or to provide 2-3 pieces of personal information that we will match against our records to verify your identity. We will not fulfill a CCPA privacy rights request unless we have been provided sufficient information for us to reasonably verify that the requestor is the person about whom we collected the personal information or that person’s authorized agent. Please follow any instructions provided and promptly respond to any follow-up inquiries so that we may confirm your identity.

Our Financial Incentive Offers. From time to time, we offer coupons, specials, or other discounts to consumers who have opted-in to the receipt of promotional communications from us by providing us with certain personal information, such as an email address or a phone number. Occasionally, we also offer consumers the opportunity to enter contests and sweepstakes. Consumers who share certain personal information with us by entering have a chance to win the contest or sweepstake. Each contest or sweepstake is governed by its own terms, and the specific financial incentive offered will be detailed in such terms.

Consumers may also join our free rewards program, My SMU Rewards. You will be enrolled in our rewards program only after you provide prior opt-in consent. Participation in our rewards program gives consumers the opportunity to accrue points with qualifying purchases that can be redeemed for rewards.

Material Terms of Our Financial Incentive Offers

When we offer coupons, specials, or other discounts that may be deemed a financial incentive, the offer will include an explanation of its material terms. The nature and value of any such offer or financial incentive may differ depending on the benefit provided and what information we collect. Most financial incentives that we offer will involve one or more of the following categories of personal information: identifiers, personal records, commercial information (such as purchase records), and inferences.

Our rewards program is subject to our Terms and Conditions. The My SMU Rewards program collects the following categories of personal information: identifiers (such as name and email address), personal records (such as telephone number), characteristics or protected classifications under California or federal law (such as gender), commercial information (such as purchase records), professional or employment-related information, and inferences.

Financial Incentive Offer Opt-In Consent and Right to Withdraw

Participation in our financial incentives, including the My SMU Rewards program, requires your prior opt-in consent. You can opt-in to participate in our financial incentives by checking the opt-in box when you sign up for an account, or by entering a contest or sweepstakes we sponsor. You may opt out of marketing emails at any time by following the opt-out instructions contained in any marketing email we send to you.

Similarly, you may withdraw from our rewards program by deleting or deactivating your account through the website. Please see our for instructions. If you delete your profile, you will lose any points, rewards, and offers that have accrued.

Our Good Faith Valuation of California Consumers’ Personal Information

Our offers and financial incentives may be individualized to each consumer, or a group of consumers, based on one or more factors. Nonetheless, each offer or financial incentive related to the collection, retention, and other use of your personal information is based upon our reasonable determination of the estimated value of such information, which takes into consideration, without limitation, estimates regarding the anticipated revenue generated from such information, the anticipated expenses which might be incurred in the collection, storage, and use of such information in the operation of our business, and other relevant factors related to the estimated value of such information to our business, as permitted under the CCPA. Thus, the value of a consumer’s personal information will depend on the specific offer or financial incentive. With respect to the My SMU Rewards program, we treat the value of consumer data collected through the program as the equivalent of relevant expenses related to the collection and retention of consumer’s personal information as part of the program.

California’s Shine the Light Law. California consumers may ask SMU to provide them with (i) a list of certain categories of personal information that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. California consumers may make one such request per calendar year.

To make this request, you may contact SMU at Email Address or send a letter to 5620 Glenridge Drive NE, Atlanta, GA 30342. In your request, please state that you are a California consumer making a request under California’s Shine the Light Law and provide a current California mailing address for our response. Please allow up to thirty (30) days for a response. SMU reserves its right not to respond to such requests submitted to addresses other than those specified in this paragraph.

Please note that rights under the CCPA and California’s Shine the Light law must be exercised separately.

Privacy Rights for Consumers in Covered States Other Than California

If you are a consumer who lives in Colorado, Connecticut, Oregon, Texas, Utah or Virginia, you have the right to submit certain requests relating to your personal information as described below. To exercise your rights, please submit a request through our webform or call us at 1-210-797-2228. To opt out of targeted advertising, go to the Your Privacy Choices link in the cookie banner or the footer of the website where you want to opt out. Please note that we may need to authenticate your identity before your request can be processed. For authentication, you will be asked to log into your account or to provide 2-3 pieces of personal information that we will match against our records.

Right to Access and Data Portability. You have the right to confirm whether we are processing your personal information, to access your personal information, and to obtain a copy of personal information you provided to us in a portable format. Oregon consumers may also request a list of third parties to which we disclosed personal information.

Right to Correct. You have the right to request that we correct inaccuracies in your personal information, taking into account the nature of the personal information and our purposes for processing it.

Right to Delete. You have the right to request that we delete your personal information, subject to exceptions

Right to Opt Out. You have the right to opt out of the following uses of your personal information: (a) targeted advertising; (b) the sale of personal information; and (c) profiling in furtherance of decisions that produce legal or similarly significant effects concerning your economic situation, health, personal preferences, interests, reliability, behavior, location, or movements. We do not sell personal information in exchange for money or engage in practices that qualify as profiling producing legal or similarly significant effects under applicable state privacy laws. To opt out of targeted advertising and/or non- monetary “sales” of personal information, please submit a request as outlined above. If you choose to use a browser-based opt-out signal, such as the Global Privacy Control, you will be opted out of cookie- based sales or sharing of personal information and will need to turn it on for each browser you use. If you are an authorized agent submitting an opt-out request on behalf of a consumer where allowed by law, please follow the instructions provided above and within our webform. We use commercially reasonable efforts to authenticate the identity of the consumer to whom the request relates and the authorized agent’s authority to act on the consumer’s behalf.

Right to Appeal. Sometimes we are unable to process requests relating to your personal information, in which case, your request will be denied. If your privacy rights request has previously been denied by us and you believe we denied it in error, you may appeal for reconsideration of your request using our webform.

Please note that if you make a privacy rights request, we will retain a record of your request for recordkeeping purposes.

Loyalty Program Disclosures for Colorado Residents

The purpose of this section is to notify Colorado consumers about how we use personal information in connection with our loyalty program, My SMU Rewards. You have the right to delete your personal information associated with your My SMU Rewards account; however, if you delete your personal information, we will be unable to link your rewards to your account, and therefore you will be unable to receive benefits from the program.

The chart below identifies the categories of personal information that we collect, sell, or process for targeted advertising, and the third parties who receive these categories of personal information in connection with My SMU Rewards.

CATEGORIES OF PERSONAL INFORMATION	THIRD PARTIES
Identifiers Personal records Gender Personal records Commercial information/purchase records Inferences	Advertising Partners Loyalty Program Partners as Described Below

The chart below identifies our loyalty program partners, and the program benefits provided by each partner.

LOYALTY PROGRAM PARTNERS	BENEFITS PROVIDED
	Points, discounts, and other rewards associated with the My SMU Rewards program
Partner Businesses	Enhanced or additional rewards or discounts
AARP	Enhanced or additional rewards or discounts for AARP members

For more information about how we process your personal information, please click here.

Additional Information for Nevada Residents

Nevada law provides residents the right to opt out of the “sale” of “covered information” to third parties, including but not limited to name, address, social security number, telephone number, email address, and other information through which a person may be contacted. Our uses of your personal information are not sales under Nevada law. If you have any questions or if you would like to receive notice by email in the event we should engage in “sales” of personal information under Nevada law in the future, please contact us using the contact information provided below.

INTERNATIONAL USERS

SMU is based in the United States. If you are using our Services outside the United States, please be aware that personal information we obtain about you may be transferred to and processed in the United States or other jurisdictions outside your own. Your personal information may be accessible by public authorities where it is processed. By using our Services and providing your personal information, you acknowledge that your personal information may be transferred to and processed in jurisdictions other than your own. Please be aware that the data protection laws and regulations that may apply to your personal information transferred to the United States or other countries may be different from the laws in your country of residence.